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试卷名称:GCT工程硕士（英语）模拟试卷221

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When we conduct foreign trade, the importance of understanding the language of a country cannot be underestimated. The successful marketer must achieve export communication which requires a thorough understanding of the language as well as the ability to speak it. Those who deal with advertising should be concerned less with obvious differences between languages and more with the exact meanings expressed. A dictionary translation is not the same as an idiomatic interpretation, and seldom will the dictionary translation meet the needs. A national producer of soft drinks had the company’s brand name impressed in Chinese characters which were phonetically(按照发音地)accurate. It was discovered later, however, that the translation’s literal meaning was “female horse fattened with wax,“ hardly the image the company sought to describe. So carelessly translated advertising statements not only lose their intended meaning but can suggest something very different including something offensive or ridiculous. Sometimes, what was translated was not an image the companies had in mind for their products. Many people believe that to fully appreciate the true meaning of a language it is necessary to live with the language for years. Whether or not this is the case, foreign marketers should never take it for granted that they are affectively communicating in another language.

The first sentence “ ..., the importance of understanding the language of a country cannot be underestimated. “ most probably means______.

A．Understanding of the language of a country is extremely important

B．Understanding of the language of a country is less important

C．Not enough importance is attached to the understanding of the language of a country

D．Enough importance is attached to the understanding of the language of a country

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In terms of communication in another language, marketers should not be too______.

A．proud

B．modest

C．self-confident

D．happy

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What is the main idea of the second paragraph?

A．Best translation should be the intent of the original statement.

B．A dictionary translation may not convey the true meaning of an idiom.

C．A dictionary will meet the needs.

D．Both A and C

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To an advertiser, which one should they pay more attention to?

A．Understanding of a language.

B．Ability to speak a language.

C．Obvious differences between languages.

D．The different idiomatic expressions between languages.

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Which of the following is the best topic for the passage?

A．Idiomatic Meanings of Languages.

B．Language Problems in Foreign Trade.

C．Translation Failures in Foreign Trade.

D．Culture Difference between Languages.

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When we conduct foreign trade, the importance of understanding the language of a country cannot be underestimated. The successful marketer must achieve export communication which requires a thorough understanding of the language as well as the ability to speak it. Those who deal with advertising should be concerned less with obvious differences between languages and more with the exact meanings expressed. A dictionary translation is not the same as an idiomatic interpretation, and seldom will the dictionary translation meet the needs. A national producer of soft drinks had the company’s brand name impressed in Chinese characters which were phonetically(按照发音地)accurate. It was discovered later, however, that the translation’s literal meaning was “female horse fattened with wax,“ hardly the image the company sought to describe. So carelessly translated advertising statements not only lose their intended meaning but can suggest something very different including something offensive or ridiculous. Sometimes, what was translated was not an image the companies had in mind for their products. Many people believe that to fully appreciate the true meaning of a language it is necessary to live with the language for years. Whether or not this is the case, foreign marketers should never take it for granted that they are affectively communicating in another language.

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As people continue to grow and age, our body systems continue to change. At a certain point in your life your body systems will begin to weaken. Your joints may become stiff. It may become more difficult for you to see and hear. The slow change of aging causes our bodies to lose some of their ability to bounce back from disease and injury. In order to live longer, we have always tried to slow or stop this process that leads us toward the end of our lives. Many factors contribute to your health. A well-balanced diet plays an important role. The amount and type of exercise you get is another factor. Your living environment and the amount of stress you are under is yet another. But scientists studying senescence(衰老)want to know: Why do people grow old? They hope that by examining the aging process on a cellular level medical science may be able to extend the length of life.

After a 300 million yuan renovation project, Lidai Diwang Miao, or the Imperial Temple of Emperors of Successive Dynasties, was reopened to the public last weekend. Originally constructed about 470 years ago, during the reign of Emperor Jiajing of the Ming Dynasty, the temple was used by emperors of both the Ming and Qing to offer sacrifices to their ancestors. It underwent two periods of renovation in the Qing Dynasty, during the reigns of emperors Yongzheng and Qianlong. From 1929 until early 2000, it was part of Beijing No. 159 Middle School. The temple’s Jingdechongsheng Hall contains stone tablets memorializing 188 Chinese emperors. The jinzhuan bricks used to pave the floor, the same as those used in the Forbidden City, are finely textured and golden-yellow in color. According to Xi Wei, an official from the Xicheng District government present at the re-opening of the temple, jinzhuan bricks were made in Yuyao, Suzhou, specially for imperial use. The renovation was done strictly according to that carried out at the orders of Emperor Qianlong, and only those sections of the temple too damaged to repair have been replaced.

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