The brand (商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They have also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits. Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what they would be interested in. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are more meaningful to customers are easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember.According to the passage, a good brand name ______. must be shown in pictures must be advertised a lot is attractive to customers is always full of humor

What will the woman probably buy for her son?M: Do you have your Christmas shopping done yet? W: Almost. I’ve got a watch for my husband, but I can’t find anything fur my son. He would probably like a MP3 or a case for his coin collection. A watch. An MP3. Some coins.

What game does the man enjoy?W: What’s your favourite game? M: I like to play table tennis. How about you? W: I like swimming and skating. M: Isn’t it hard to learn skating? W: No, what you need is balance. M: Could you teach me how to do it? W: Sure, anytime when you are free. M: Do I have to buy a pair of skates? W: I don’t think it’s necessary. Why not rent them? Tennis. Swimming. Table tennis.

What does the boy suggest stopping to buy?W: Thanks for picking me up this evening, John. M: No problem, Mom. I’m happy to do it. By the way, I had some friends over after school today and we drank all the milk. Shall we stop at the supermarket on the way home to get some? W: I think it is closed by this time of night. But we can stop at the convenience store. They are open 24 hours. M: Here we are. But I don’t think I’ve been here before. Let’s go in. W: I don’t come here often because the prices here are higher. M: There isn’t much selection, but that makes choosing easier. W: Dose it? I enjoy comparing so I can get the best bargain for our family. Of course, this time we don’t have much choice, do we? M: No, I guess not. This probably is the only place open at this time of night. Look at this, Mom. They have hamburgers ready made. All you have to do is heat it by microwave for thirty seconds. W: I know that, John. But they cost more. You’d better go over to have a look at the magazines. It’ll take your mind off food. I’ll take them to the cash counter. Milk. Hamburgers. Magazines.

Young ______ he is, he knows what is the right thing to do. because as although while

—It’s difficult to make money as an artist.—Have you considered ______ a course in business for artists? to take your taking about taking taking

Everything seems all right, ______? doesn’t it wasn’t it don’t they hasn’t it

Flight 19 from New York is now arriving at ______. gate two the gate two the two gate second gate

The more friends that come, ______ the party will be. the merry the more merry the merrier the most merry

—Isn’t it hard to drive downtown to work?—Yes, that’s why I ______ to work by train. have been going have been gone has gone going

Health experts have warned 【B1】 many years that smoking can 【B2】 to heart disease, cancer and 【B3】 medical problems. And officials say diseases caused directly 【B4】 smoking kill at 【B5】 320,000 Americans each year. But smokers still find 【B6】 difficult to stop. The tobacco industry 【B7】 40 million Americans continue to smoke. Each year the American Cancer Society 【B8】 a national Non-Smoking Day in an 【B9】 to get people to give 【B10】 cigarettes. On that day the officers from the Society will 【B11】 telephone call advice on 【B12】 to stop smoking. Smokers 【B13】 can call a special telephone number to 【B14】 recorded messages by doctors. Some business will 【B15】 their workers candy or chewing gum to help them to keep 【B16】 smoking. Some companies are offering special gifts and prizes to 【B17】 who sign an agreement to stop smoking. And Amerioans 【B18】 do not smoke are being asked to help 【B19】 one person who is smoking during the 24 【B20】 campaign.【B1】 since for of against

I’m more of a host than a guest. I like people to stay with me but do not care about staying with them, and usually say I am busy. I think the life without friends is regrettable; the life without quietness is terrible. The only people I ask to stay with me are those 1 like. But I am still more delighted when they go, and the house is ours again. I feel that I may be mistaken in these guests, and this may happen at times. They leave me more room in which to live properly. My mind, like my body, wears its old clothes again. I like to think about life in this world, and it is not easy to do this when talkative people are all over the place. With the guests about, I find myself a solid. I feel uneasy. Often I feel I have nothing meaningful to say. I try my best to think of something interesting and useful to devote them. But usually it seems that no one appreciate what I focus on. Many times I even got angry over what they said, which made them upset. Frankly speaking; I am not used to gathering together with friends chatting, although I’d like them to stay with me. Somehow I feel nervous with them. But as soon as they have gone, I release myself completely. I expand into a gas again. And a gas can have more delight than solid. So goodbye! Guests.It seems to the writer that the most enjoyable part of being a host is ______. having a lot of friends with him showing his guests to the door the arrival of the guests having meals with the friends he likes

It’s not polite to arrive to a dinner more than 【S1】______ 15--20 minutes later. The host usually waits for all the guests 【S2】 ______ to arrive before served the meal. If someone is late, the food may 【S3】______ be spoiled (变味), and neither may the host’s spirits. If you 【S4】______ have to late, call and tell them to start without you. 【S5】______ It’s even bad to be early! The host will 【S6】 ______ probably be ready. If you are early, drive or walk around the block a 【S7】______ few times, and just sit in your car until the right time. Because 【S8】______ the host invites guests to arrive and leave between certain times, 【S9】______ so you can start at any time between the times he gives you. 【S10】______【S1】

How was Sue able to leave school for holiday?M: Hay, Sue! You have really been away for a long time. How did you do that? W: Hi! Well, before I left, I talked to the teacher about the work I would miss. Besides, my aunt in Denver made me study a lot there. M: I thought she was your rich aunt. W: Not very. But she didn’t have any children to raise, so she did have some money, even though she is a teacher. M: How was the holiday? W: Hard to say. I saw a lot of people there on the mountain on Washington’s Birthday. M: The beach here was full on Washington’s Birthday, too. It was really warm here, so a lot of people went swimming. W: Well, we should have stayed at home that day. There were so many people. We took the train over the mountain, so at least we didn’t have to drive. It is a good thing we did—there were so many cars and buses, and no place to park anywhere. M: Just like the beaches here. She worked after school. Her aunt gave her money. She talked with her teacher.

We make it clear that we want those responsible ______. punished punishing to punish being punishing

It’s advisable that he ______ with a clearly defined goal in mind. goes go must go will go

—The weather forecast said it’s going to rain tomorrow. If it does, we won’t be able to go out.— ______.The forecast might be wrong. It often is. Never mind Never you mind Mind you Mind out

By the end of this year Julie ______ here for five years. stays has stayed will have stayed will stay

______ is the only animal that can speak. Man A man The man Men

You may open your electronic mail and find information about how to buy medicine, cheap airline tickets, books and, of course, computers and computer products. There may also be offers for investment deals, bank loans and special holidays. However, to many computer users, this use of electronic spam sell products has become a major problem as it makes computer communication more difficult. Many companies who want to send a great deal of advertisement might use the services of a “spammer’. A spammer is a person or company that uses computers to send out millions of copies of the same sales information. Spammers find e-mail addresses from websites, news groups and “chat rooms“ where people send messages to each other. Most spam is sent by companies who are trying to get you to buy their products. Some of these are honest companies that offer good products or services for a fair price. These companies can offer their products at a cheaper price than you might find in a store. However, much of the spam is sent by criminals who are trying to sell products that do not exist of offer services they will not provide. They are only interested in stealing your money. When you answer their spare you find you are expected to send them money and receive a gift. One country in Africa has become famous for the number of criminals who try every known trick to separate people from their money.What does the underlined word spam in the first paragraph probably refer to? Unwanted electronic information that reaches computer users. Computer virus that causes computer communication difficulties. Advertisements sent out by companies who want to sell their products. Companies that send out millions of copies of the same sales information.

Movies are the most popular forms of entertainment for millions of Americans. They go to the movies to escape their normal everyday existence and to experience a life more exciting than their own. They may choose to see a particular film because they like the actors or because they have heard the film has a good story. But the main reason why people go to the movies is to escape. Sitting in a dark theatre, watching the images on the screen, they enter another world that is real to them. They become involved in the lives of the characters in the movies, and for two hours, they forget all about their own problems. They are in a dream world where things appear to be more romantic and beautiful than in real life. The biggest “dream factories“ are in Hollywood, the capital of the film industry. Each year, Hollywood studios make hundreds of movies that are shown ’all over the world. American movies are popular because they tell stories and they are well made. They provide the public with heroes who do things the average person would like to do but often can’t. People have to cope with many problems and much trouble in real fife, so they feel encouraged when they see the “good guys“ win in the movies.The Americans go to the movies mainly because they want______. to enjoy a good story to experience an exciting life to see the actors and actresses to escape their daily life

Which of the following is most important in making a brand name popular?

Which of the following statements is true?

What is the main purpose of this passage?