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试卷名称:四川省英语三级模拟试卷1

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Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are: Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price. Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls). Discount vouchers—a voucher (like a money off coupon). Free gifts—a free product when buy another product. Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there. Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers. Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit. Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products.

Generally speaking, sales promotion aims to _____.

A．win as many customers as possible

B．start a personal selling process

C．sell some cheap products to customers

D．distinguish potential customers

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Money-off coupons can be ____.

A．got every time they go shopping

B．bought at a very low price

C．found on the products packaging

D．printed on a 10 dollar note

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An airline company may most frequently use _____.

A．free gifts

B．money-off coupons

C．loyalty cards

D．competition

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Which sales promotion form listed below gives customers discounts?

A．Money-off coupons

B．Point of sales materials

C．Competitions

D．Free gifts

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Which of the following is NOT true about loyalty cards?

A．The points earned for buying goods can sometimes be used as money.

B．Loyalty cards enable the retailer to know customers’ shopping habits,

C．Loyalty cards attract customers back to the same retailer.

D．With no discount, loyalty cards can still make more sales.

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Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are: Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price. Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls). Discount vouchers—a voucher (like a money off coupon). Free gifts—a free product when buy another product. Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there. Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers. Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit. Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products.

(Paragraph 9, Passage 1) In the past centuries, Italian children would sometimes even be given wine to drink in preference to water which was often polluted. 过了几个世纪，在水经常被污染的情况下，意大利孩子有时会喝加了葡萄酒的水。过了几个世纪，意大利的孩子们有时甚至以喝葡萄酒代替常常是受过污染的水。在过去的几个世纪，意大利人有时甚至给孩子们葡萄酒喝以代替常常是被污染了的水。过了几个世纪，常常是因为污染的原因，意大利孩子有时会饮用加了葡萄酒的水。在过去的几个世纪，意大利人有时甚至宁愿给孩子们喝葡萄酒而不是喝常受污染的水。

(Paragraph 5，Passage 2)In fact，the EWG report that some of the best-known brands are the least likely to report where the water comes from and what it contains． EWG报告的事实表明一些最知名的品牌瓶装水最不可能标明其水源和水中所含物质。 EWG的报告发现，一些最知名的品牌瓶装水其实最无法说明水的查处和水的含量。实际上，EWG的报告认为，某些最知名的瓶装水也有某种可能标明水源和水质。事实上，EWG的报告说一些最知名的品牌瓶装水最不可能标明其水源和水中所含物质。 EWG的报告人陈述的事实仅仅来自于那些销量最佳的品牌瓶装水的产品说明书。

(Paragraph 3，Passage 3)With an annual growth rate of 7 percent，China’s population aged 80 or above will reach 22 million by 20 按其3．7％的年增长率，中国80岁以上(含80岁)的人口在2020年将达两千两百万。达80高龄的中国人口每增加3．7％就有2020人加入这支两千两百万的高龄队伍中。按3．7％的增长率计算，80岁或80岁以上的中国人口即将在2020年超过两千两百万。因中国人口增长率达到了3．7％，其中年龄达到80岁的人在2020年将超过两千两百万。 3．7％的中国人口已达80高龄，每年还有2020人加入到这支两千两百万的高龄队伍中。

For this part, you are allowed 30 minutes to write a Letter to the Consumers’ Association of no less than 100 words, whose title is: A Letter to the Consumers’ Association. Remember your composition must be written according to the following outline. Write your composition on the Composition Sheet in Test Paper Two. Outline: 以李伟(Li Wei)的名义给消费者协会写一封信，反映刚买的手机质量问题。 1．手机型号、购买时间、地点和商家、手机存在的问题。 2．与商家交涉的情况以及对此事的处理要求。 Words for reference: cell phone, model, quality, seller, request. A Letter to the Consumers’ Association To whom it may concern, ______

In this speech he _____ to the great help the club received from supporters. referred remarked mentioned talked

It is _____ for his parents to buy him a computer since they hardly make ends meet. beyond question out of the question without question out of question

He was so _____ in watchingTV that he didn’t hear the knock at the door. concentrated focused devoted absorbed

The French singer who had been praised very highly _____ to be a great disappointment at the evening show. turned up turned out turned off turned down

The machine _____, the next step was how to operate it. having been installed had been installed having being installed has been installed

—He seldom writes to you, _____? —No, he doesn’t. did he does he doesn’t he didn’t he

Bushfire (山火) victims have reacted angrily after being told they must present identification to get Federal Government assistance, despite most having lost everything. An open letter published in a News Limited newspaper this morning questioned the ability of Centrelink, the government-appointed agency, to quickly distribute the payments of $1,000 per adult and $400 per child. News Ltd journalist Gary Hughes, who escaped the fires at St Andrews, said when he and others fronted Centrelink on Monday they were told there would be no financial help Unless they could produce a driver’s license or bank statement. “What’s that meant to be, some cruel joke?“ Mr. Hughes wrote. “Losing everything means just that—everything.There are many like us who didn’t have time to calmly pause to collect wallets and purses as we fled our homes with wet towels over our faces to avoid choking(窒息) to death“. Human Services Minster Joe Ludwig has apologized for the inconvenience and says all efforts are being made to ensure people get the help they need. “I don’t know the precise details but we are sorry if it did happen,“ Senator Ludwig said. “ We have instructed Centrelink to take the lightest possible approach in confirming identity.“ He says while identification was helpful, a signature would be enough, adding that about 800 applicants for assistance had already received the money.

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