[*] There is no doubt that the environment is in trouble. Factories burn【C1】fos______fuels which produce acid rain, and this kills trees. At the same time, greenhouse gases rise into the air and 【C2】con______to global warming, which threatens to melt the polar ice cap. Meanwhile,【C3】far______clear huge areas of rain forest in places such as the Amazon to produce feeding land for cattle or produce wood for building. Rivers and【C4】oc______are so heavily contaminated by industrial waste. Cars pump out poisonous gases which we all have to breathe in. Poaching and overfishing are killing off millions of animals, including whales, elephants and other endangered species. In fact, our finely balanced ecosystem is being【C5】(system)destroyed by human greed and thoughtlessness. There is a lot we can all do, however, to help prevent this. The easiest thing, of course, is to【C6】waste material such as paper and glass so that we can use it again. We should also check that the things we buy from supermarkets are packaged in biodegradable packaging which 【C7】(compose)easily. At the same time, we should make a conscious effort to avoid foods which are【C8】(gene)modified(at least until someone proves that they are safe both for us and for the environment). Finally, of course, a small car and unleaded petrol should be used, which are less harmful to the environment or, even better, make more use of【C9】p______transport. We cannot all be as committed as environmentalists, but we can at least do our own little bit at grass roots level. We, as humans, have【C10】(inhabitant)the earth, but that doesn’t mean we can do whatever we like with it.

[*] Many new small businesses【C1】f______because they try to be everything to everybody. Such a strategy leads to a diffusion of critical resources and an inability to target a viable market. Instead, small businesses should seek to【C2】na______their potential markets down to manageable sizes. The first step in this process is to identify the【C3】(distinguish)characteristics of the market in question. These characteristics include, but are not limited to, the needs of the customers, the degree【C4】 which those needs are being met, the demographics of the customers, and their【C5】(geography)location. Additional research is necessary on the size of the market, the amount of money the market spends per year on【C6】pr______or services similar to those of the new business: and the forecast growth of the market. Small businesses should also take into【C7】ac______the trends and potential changes that may impact their primary markets. They should also identify characteristics of【C8】se______markets that may affect the primary market. [*] After identifying the proper market, a new small business should then attempt to calculate the percent of the market share it intends to【C9】cap______and outline precisely how it intends to do so. Once there is an estimate of the potential market share, a small business should consider its pricing and gross margin targets. Finally, the small business should focus on【C10】stra______to reach the market. These could include radio and television broadcasts, publications, or any other type of source that has influence with the primary market.