1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two children. However, if advertisers still focused on that segment of the population, they would put themselves out of business. Only about ten percent of American families fit the stereotype, and households with working mothers and singles are on the rise. If advertising is to be successful, it has to identify the potential users of a product and aim its message toward that group. 2 An advertising agency can decide on the best way of reaching potential buyers only if it conducts market research to understand who they are. Are they homemakers or professional people? Are they young or old? Do they live in the city, the country, or the suburbs? Unless the agency obtains detailed data and marketing expertise, the advertising campaign will face failure.

If Ayou drink three or more Bsodas per day, you Cwere at higher Drisk for developing diabetes.

If you Aare living on a large Bcomet in the Kuiper Belt, Cyou would see another large comet Dpassing by once a month.

AUnless you have already Bplanted your vegetable garden, you can still Cmaking changes that Dwill benefit your vegetables.

_____information is encoded effectively in the memory, it may not be easily recalled when necessary. This Unless That As if

The aurora borealis______as a soft glow along the northern horizon if the base of its arc is beneath the horizon. which appears may appear appeared would have appeared

A study found that men in discussion groups spent a lot of time finding out______about politics and current events. who was best informed the best informed that whose best informed the best informed is

Companies buy information from marketing analysts to help characterize their customers and learn______. finding more of them that finding more of them they find more of them how to find more of them

If farmers______so much of the prairie, the dust storms of the 1930s would not have been so severe. do not plow have not plowed had not plowed will not plow

Boaters will see advance warning of a storm if they know what to look for in the clouds. If there is a high cloud formation with a dirty bottom and a tall, stringy top, a storm is on the way. In that case, it is important not to try and outrun the storm but to head for a protected area. If a boat does get caught in a storm, a bucket or any kind of drag should be attached to the anchor line. As long as the occupants sit or lie on the bottom of the boat, they should be safe. Many people have fallen overboard and drowned because they stood up, swung their arms, and shouted for help.

A seedling Awill grow into a large, healthy tree Bas long it can Cextend its roots to a nearby soil pocket in the Drocky landscape.

If a skydiver Awas not attached to a static line, Bwhich will automatically Copen the parachute, he can free-fall before Dpulling the rip cord.

ABenefits of a credit account, Bwhat may change from time to time, typically Cinclude certain Dkinds of insurance coverage.

If plants are to grow, they______nitrogen. have to had having must have

Soil-covered lava lands usually support a normal forest______enough water. is there if there is there has been there is also

Adults should have regular physical examinations______have no sign of illness. they may might they as if they even if they

_____a predator approaches, the plover performs a distraction display by pretending to have a broken wing. There Why In case Only

A balloon______as long as the weight of the balloon and the air inside is less than the upthrust of the air it displaces. will rise to rise rising has risen

Unless skill standards______as the basis for hiring employees, they will serve no role in helping people move from school to work. accepted been accepted were accepted are accepted

An ionizing smoke detector contains a chamber______a low electric current flows. that that is which which

TOEFL iBT Speaking. In this integrated speaking task, you will listen to a conversation. You will then be asked to talk about the information in the conversation and to give your opinion about the ideas presented. Cover the question while the conversation is playing. You may take notes, and you may use your notes to help you answer the question. After you hear the question, you may look at the question and prepare your response. You have 20 seconds to prepare your response and 60 seconds to speak. The students discuss possible solutions to a problem that the woman has. Describe the problem. Then state what you think the woman should do, and explain why. Stop Preparation Time - 20 seconds Response Time - 60 secondsListen to part of a conversation between two students. M: You’re going to the internship fair on Wednesday afternoon, right? W: What? If I’d known about it, I wouldn’t have scheduled a make-up test in calculus. M: But you’ve got to go to the internship fair! There’ll be several people there to talk about engineering internships. W: Oh, if only I’d known.... M: Can’t you re-schedule your test? W: I wish I could, but it’s a make-up for the one I missed last week when I was sick. Dr. Williams gives us just a week to make up a test. M: But if you went to the fair, you’d have a good chance of getting an internship for the summer. W: I know, I know. If only I didn’t have this test.... M: But if you just explained to your professor... She’d probably want you to go. I’m sure she’d make an exception. At least you should try. W: Well, as long as you’re going to the fair, would you take notes for me? I mean, let me know about anything in civil engineering, and pick up any handouts? M: Sure, I could do that. But it would be better if you were there in person, in case you wanted to ask questions. W: I know, but I could still use your help. The students discuss possible solutions to a problem that the woman has. Describe the problem. Then state what you think the woman should do, and explain why.

Why does the author say they would put themselves out of business in paragraph 1?

The author believes that advertisers today should do all of the following EXCEPT

Which sentence below best expresses the essential information in the highlighted sentence in paragraph 2?