Choose the correct letter, A, B, or C.Now listen carefully and answer Questions 31 to 40. An understanding of customer psychology is an invaluable aid for retailers looking for ways to increase sales. Much can be done to the store environment to encourage shoppers to linger longer and spend more money. The first aspect to consider is the physical organisation of the store. Placement of merchandise has a great deal of influence on what customers buy. For example, a common practice among retailers is to place the store’s best-selling merchandise near the back of the store. In order to get to these popular items from the front entrance, customers have to walk down aisles filled with merchandise that they might not see otherwise. Carpets are also used to direct customers through particular areas of the store. Retailers choose carpets not only for their decorative or comfort value, but also because lines or other types of patterns in the carpets can subtly guide shoppers in certain directions. Besides encouraging shoppers to go to certain areas of the store, retailers also want to keep them in the store longer. One way to do this is to provide comfortable seating throughout the store, but not too close to the doors. This gives customers a chance to rest and then continue shopping. Retailers can do a number of things to create a pleasant atmosphere in the store, thereby encouraging more purchases. Music is commonly used, not as entertainment, but as a calming influence. It can slow the customers’ pace through the store, making them spend more time shopping and, consequentially, making more purchases. Scents are also used in various ways. Everyone has had the experience of being drawn into a bakery by the smell of fresh bread. Experiments have been done with other types of scents, as well. For example, the scent of vanilla has been used to increase sales in clothing stores. Questions 36-40 Use of colour is another important aspect of store environment. Certain colours can affect behaviour as well as mood. Light purple, for example, has been found to have an interesting effect on customer behaviour. People shopping in an environment where light purple is the predominating colour seem to spend money more than shoppers in other environments. Orange is a colour that’s often used in fast-food restaurants. It encourages customers to leave faster, making room for the next group of diners. Blue, on the other hand, is a calming colour. It gives customers a sense of security, so it’s a good colour for any business to use. In addition to using colour to create mood and affect customer behaviour, colour can also be used to attract certain kinds of customers to a business. Stores that cater to a younger clientele should use bold, bright colours, which tend to be attractive to younger people. Stores that are interested in attracting an older clientele will have more success with soft, subtle colours, as older people find these colours more appealing.

Choose the correct letter A, B or C.Now listen carefully and answer Questions 21 to 25. A: So what did you think of the practice exams last week? M: You mean the mock exams? A: Yeah. I thought some of them were tough. M: They were certainly hard and generally they were very long. A: Yeah. They were spread over a whole week, which made it impossible to relax. M: Exactly. But what did you think of each test? A: Of the seven exams we did, the least enjoyable for me were the two three-hour essay papers. M: Why didn’t you like the essay papers? A: I am not particularly good at writing things down like that in a short space of time. And I don’t think it’s a good way of testing our theoretical knowledge of medicine. M: I’m the opposite, I’m afraid. I’m much better in the written essay exams than other types of tests. But what about the two multiple choice exam papers in basic science and anatomy? A: They weren’t too bad. If you didn’t know the answer, all you had to do was guess. M: Mmm. That’s okay but I never feel comfortable with guessing. And you know that there is research that shows that women are disadvantaged when doing multiple-choice questions compared to men. A: You have mentioned this before, but I am not sure I believe it. M: It’s true. Multiple-choice questions benefit men more than women. They are a male construct. A: If you say so! M: It’s not if I say so. Anyway, you have to be careful with multiple-choice questions because of the negative marking. That can really bring the score down if you keep guessing and get all of the guesses wrong. It’s double negative. A: Yeah, that is a danger. M: What about the role-play? Did you like that? A: Yeah, with the actors and actresses as simulated patients. Yeah, I thought that was by far the best part of the exam. M: Why was that? A: What I liked about it was during the 24 test stations, we had a chance to show what we know about communicating with patients and show our practical medical knowledge etc. M: Yes. I think I agree with you there. I enjoyed all of the stations, but I can tell you I was tired at the end. I have done a practice exam with 12 test stations, but not 24. It was exhausting, but also exhilarating. A: I completely agree. It lasted nearly four hours in total with the break. Now listen and answer Questions 26 to 30. A: What did you think of the other two exams? M: The two problem-solving tests? Mmm...l didn’t think I was going to handle them very well, but in the end I think they went better than I thought they would. What I liked most was the test where we had to work in groups of four and to solve a problem we had to prioritize prioritise actions. A: That was interesting! I am not sure I did very well in that, though. Did you feel comfortable being in a group of four and having four examiners watching you as you discussed the problem? M: We did practice it several times before. You learn to forget that someone is watching you. A: But some people are better at speaking in group situations like that and they get the best marks. M: The test doesn’t just assess whether people can talk a lot. It’s about showing you can listen, organize your thoughts and then show you can be part of a team, allowing other people to speak. A: Well, we’ll have to see how it goes. When do the results of the mocks come out? M: They said next week. And then it’s the Finals two weeks later. A: Yeah, we’ve got that to look forward to. What is the policy on re-sits? M: Why? Are you planning to fail? A: No, but well, you know what I mean. M: The re-sits are held in September and if there is any problem after that, it goes to appeal. A: We’ll just have to make sure we don’t fail any part of the whole examination. I certainly wouldn’t want to do any of it again. M: Me neither. It’s hard when you are not allowed to fail any of the exams. A: I bet they don’t have that policy in any other subject. M: Probably not.

Choose the correct letter, A, B or C. Museum of AnthropologyNow listen carefully and answer Questions 11 to 16. S: Now it’s time for our regular ’Museum of the Week’ spot on the programme, and here’s Tom Brisley to tell us about it. Where is it you’ve been, Tom? T: Well, I’ve just come back from Vancouver, Sue, and I must say I had a fantastic time. There’s so much to see and do in the city. But if you get a chance to go there, there’s one place you mustn’t miss, and that’s the Museum of Anthropology. It was certainly one of the highlights of my time in Canada. The museum was actually established way back in 1949 and these days it’s one of the most popular in Canada. It’s worth going there just to see the building, in fact, because it’s stunningly modern and dramatic - it’s hard to believe it was built back in 1976. One very good thing is that the museum’s all on one floor, which makes it easily accessible for wheelchairs. Another plus is that it’s in the most beautiful setting, overlooking the sea. And inside, you can see archaeological and ethnographical material from all over the world, although what the museum is best known for is its collection of art and culture from the native people of the Pacific North-West. Questions 14-16 T: It’s not a large museum, so it’s quite easy to find your way around. When you arrive, you come into the entrance lobby with a small shop on the right, where you can buy guidebooks and some interesting souvenirs. Then, if you walk straight ahead, you’ll go down a sloping ramp until you come to a kind of crossroads with an information desk. It’s worth spending a few minutes there, because the staff are very helpful and you can pick up various useful maps and leaflets. If you turn left at this point, there’s a large ceramics gallery, and if you turn right, you’ll eventually come to the theatre. But instead, keep walking straight ahead in the same direction as the ramp and you’ll find yourself in the museum’s most impressive room, the Great Hall. This was designed to house 30 of the museum’s largest totem poles and it’s absolutely spectacular! The glass walls are fifteen metres high, and the whole design is based on the structure of the native wooden houses. Now listen and answer Questions 17 to 20. T: After that, you can enjoy just wandering around the various galleries. Don’t miss the Rotunda, which is the setting for a beautiful modern sculpture called ’The Raven and the First Men’. It’s carved from a huge block of cedar wood and it took five people over three years to complete. One of the best things about the museum, by the way, is that nothing is hidden away in store rooms. Everything is on show in a fascinating section called ’Visible storage’. Now, a few practicalities. The museum is situated on the University of British Columbia campus, which is quite a long way out of Vancouver City, so you’ll need to take a bus to get there. Take a number 10 or a number 4 from town and stay on till the end of the line. Finally, it’s a good idea to check the opening times before you go. If you visit in the winter, remember that the museum is closed on Mondays. During the summer months, it’s open daily. It’s also worth noting that there’s late opening till nine in the evening on Tuesdays, and that’s all year round. If you want more information, the museum has a useful website, which you’ll find on our Factsheet. S: Many thanks for that, Tom. And that report brings us to the end of the programme. And in next week’s...

Complete the table below. Write ONE WORD AND/OR A NUMBER for each answer. [*]Listen carefully and answer Questions 1 to 6. M: Good afternoon. Plainfield Community Centre. W: Yes, hi. I’m new in town, and I was curious about the services the Community Centre has to offer. M: We offer a variety of recreational activities. What were you interested in, in particular? W: Well, everything, I guess. OK, let’s start with kids. I have a teenage son. What activities do you have for teens? M: Right now, during the school year, we have tutoring sessions for children and teens, in all subjects. W: That would be good. He needs help with algebra. M: We can certainly help with that. Just have him come by any Wednesday or Saturday afternoon. That’s when the tutoring sessions are scheduled. W: Fantastic. What about sports? Do you have sports activities for teens? M: We have tennis lessons on Sunday mornings for teens and Sunday afternoons for adults. W: Hmmm, I don’t think my son would like that, but my husband might. For myself, I’d be more interested in yoga. Do you offer yoga classes? M: We do. Our yoga classes take place on Tuesday and Thursday evenings. We divide it up into several groups, so there’s one class for younger children, one for teens, and one for adults. W: Really? I doubt my husband and son would be interested, but I’d like to sign up for yoga. I also like reading. Do you have any book clubs? M: We have one just about to start. The first meeting will be next Friday morning. It will focus on early twentieth-century novels. W: Too bad it’s Friday morning. I think my son would enjoy it, but of course he’s in school at that time. M: Well, actually, that book club is for adults only. We may start one up for teens next summer, but we have nothing for that age group right now. W: Oh, well. I suppose he has enough to keep him busy for now. Now, what about fees? Do these classes and activities cost anything? Now listen and answer Questions 7 to 10. M: There’s a small charge for non-members for each class. However, they’re all free to members. Would you be interested in becoming a member? W: How much does the membership cost? M: Not much at all. The yearly fee is $73 for individuals and $225 for families. W: What do I get with the membership? M: You get free access to all classes and activities, and you can use our facilities, like the tennis court, the exercise room, and the meeting room. W: It’s not a bad deal, really. Could you tell me exactly where the centre is located? M: It’s at 107 Eliot Street. W: Is that Eliot with two Ls or one L? M: One L. E-L-I-O-T. It’s right downtown. W: I think I know where it is. Do you have free parking? M: Yes. You can park just across the street. There’s a garage there. W: That sounds easy enough. Maybe I’ll come in one day next week and sign up for some classes. M: That would be fine, but don’t come on Monday because we’re closed that day. We’re open Tuesday through Sunday. W: Oh. Thanks for telling me. Maybe I’ll stop in on Tuesday then. Can I pay for the classes with a personal check? M: We accept checks and credit cards. W: OK. Thank you very much. You’ve been very helpful.

Retailers place popular items

Carpet patterns are used to

Retailers can keep customers in the store longer by

Music is used in stores to

The scent of vanilla has been used in

Complete the chart about the effects of colour. Write NO MORE THAN TWO WORDS for each answer.