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试卷名称:湖北专升本（英语）模拟试卷13

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Advertising follows us everywhere. Whenever we turn on the television, listen to the radio or open a newspaper or a magazine, we are bombarded, with advertisements. They invite us to try a new type of orange juice, wear X-brand jeans or watch the latest film. They beg us to notice the difference and discover the advantages. They exist to make us want what they are selling. Strangely, the more we are exposed to advertising, the less we notice it. We get so used to seeing advertisements everywhere that they become largely invisible, as if they were another part of our everyday lives. But does that mean that we are no longer affected by them? One advertising expert believes that the special power of advertising lies in the fact that we do not pay much attention to it. Dr. Krugman, who was head of research for a major advertising company for many years, says that the less we notice ads, the more we are affected by them. Dr. Krugman believes that when we stop noticing advertisements, we lower our defenses, allowing the messages of the advertisements to be taken in and stored, ready to be triggered into action at the right moment. He says that the effects of advertising on the individual are small, but over a period of time they have a powerful effect on the masses. A market analyst says that all advertising, no matter how innocent, is misleading in some way. When asked about the power of advertising in research surveys, most people agree that it works, but not on them. Almost everyone believes that they have complete control over how thousands of ads they see every day affect them.

Ads exist to make people want ( ).

A．a new type of orange juice

B．X-brand jeans

C．to watch the latest film

D．what they advertise

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The more we see ads, the less we ( ).

A．pay attention to them

B．feel tired of them

C．neglect them

D．put up with them

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Although we may think we are not Affected by them, Dr. Krugman believes that advertisements affect ( ).

A．all of us

B．most of us

C．some of us

D．a few individuals

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Dr. Krugman believes that when we stop noticing ads, we begin to ( ).

A．like them

B．be on guard against them

C．accept them

D．dislike them

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When asked about the power of ads, most people agree that ads are ineffective on ( ).

A．individuals

B．masses

C．others

D．them

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Each day, computers help millions of people do their jobs more effectively. For example, they can help managers decide on a future course of action, and they can then help with the follow-up checks on performance to see if planned goals are being achieved. By using accurate and timely facts supplied by data base management software, a manager can do a better job of identifying problems and opportunities. And managers may not need to spend as much time in controlling when a computer can respond with a triggered report if actual performance varies from what was planned. The time saved in controlling may allow managers to give more attention to employees’ concerns, and this, in turn, may result in improved morale (土气) . But employment benefits certainly aren’t restricted to managers. Healthcare researchers and other scientists also use computers to conduct research into complex problem areas that couldn’t otherwise be studied. Lawyers use online legal data banks to locate precedent (先前的) cases in order to serve clients better. Salespeople can receive more timely information about products in stock, can promise customers that their sales orders will be handled promptly, and can thus improve their sales performance because of the computer system. And the job duties of some office and factory workers have changed from routine, repetitive operations to more varied and appealing tasks through computer usage. For example, office workers who understand text processing, computing, and data communication usually have vital roles and are given critical office functions to perform.

Most Americans don’t like to get advice from members of their family. When they need advice, they don’t usually【C1】______ people they know.【C2】______ , many Americans write letters to newspapers and magazines which give advice【C3】______ many different subjects, including family problem, sex, the use【C4】______ the language, health, cooking, childcare, clothes, and how to buy a house or a car. 【C5】______ newspapers regularly print letters 【C6】______ readers with problems. Along 【C7】______ the letters there are answers written 【C8】______ people who are supposed to know how to 【C9】______ such problems. Some of these writers are doctors 【C10】______ are lawyers or educators. But two of the most famous writers of advice【C11】______ women without special training 【C12】______ this kind of work. One of them answers letters【C13】______ to “Dear Abby“. The other is addressed【C14】______ “Dear Ann Landers“. Experience is their preparation for【C15】______ advice. There is one writer who has not lived long【C16】______ to have much experience. She is a girl named Angel Cavaliere, who started writing【C17】______ for newspaper readers【C18】______ the age of ten. Her advice to young readers now【C19】______ regularly in the Philadelphia Bulletin in a column【C20】______ DEAR ANGEL.

The secret of life is not to do what one likes，but to try to like what one has to do．

B：But the restaurant is not opened till seven．

成功在于勤奋，这句话很正确。

每一个人都希望这个乏味的讨论马上结束。

B：我通常是从早晨六点半读到七点半。

A：你是在教室里读英语吗?

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