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Look at the statements below and the article about time management for teams on the opposite page.
Which section of the article(A,B,C or D)does each statement(1-7)refer to?
For each statement(1-7), mark one letter(A,B,C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 The supervisor runs the whole team for achieving the goal.
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Tips on Time Management for Teams
A The key to managing time within a team structure is to establish a solid chain of command. Team leaders act as the gatekeepers of project goals and can help other team members focus on accomplishing project directives within certain time parameters. Moreover, team leaders can set smaller time frames to complete portions of the project and make sure the overall deadline is achieved for the entire project.
B The team should meet frequently to discuss project goals that have been accomplished as well as those directives that still need to be met. This gives the team a self-checking system to see how long it takes to meet certain deadlines and allow everyone an opportunity to contribute ideas towards increased efficiency and effectiveness. Meetings should be short and simple and allow for short brainstorming sessions and status reports from each team member.
C Assign each task within the team project a specific deadline so that all tasks are not due at one time. This allows team leadership time to check each task for completion before the total team project is due. Moreover, it allows room for errors so that in the event that a particular task is not completed properly or in a timely fashion, other team members can step up and remedy the situation.
D The more that you can minimise personal stories and conversations during team time, the more effectively you can manage your time together. Allow for a few minutes before each meeting for team members to chat and catch up and then call the meeting to order. Require all team members to stay focused during the meeting and specifically request that personal conversations be saved for breaks or until the meeting is over.
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Read this article below about the importance of corporate public relations.
Choose the best answer from the opposite page to fill each of the gaps.
For each gap(8-12), mark one letter(A-G)on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning(0).
Corporate Public Relations
Corporate public relations is often underestimated by companies. A corporate PR team must work together to provide a variety of resources to a company.(0)G .A corporate PR team must provide experts in their particular field, necessary tools, resources, information, and media relationships. They must be able to provide as much information about the company to as many people as possible.
Corporate public relations is in charge of finding investors and others that can invest money in your company.【P1】______. Most angel investors are looking for different companies to invest in and they will contact some companies that look promising, but it doesn’t hurt to contact them first. Every company wants to increase public awareness about their company, service, or product. Without a good corporate PR team, potential investors could be overlooked and missed.
The awareness a corporate PR team raises needs to show the company well and build its reputation.【P2】______. The more public awareness a person can generate, the better chance you have at increased sales and revenue for the company.
The larger the corporation is, the larger the corporate PR team is. A corporate PR team must create effective PR campaigns and implement them within the organisation.【P3】______. Several companies don’t create PR campaigns because they don’t want to deal the hassle of creating one or the hassle of paying for one. A public relations firm will take care of all your PR needs, but they cost a lot. Utilizing a PR firm will decrease your companies’ chances at building an effective PR team within the organization, especially if the PR firm is in charge of handling all the media relations.
It is important to create a PR campaign to generate public interest about your company.【P4】______. The PR campaign focuses on generating interest for the company, service, or product and building upon the reputation of a company.【P5】______.
Every individual on the corporate PR team needs to be trained with excellent written and verbal communication skills since they alone are in charge of the reputation of the company.
Example:[*]
A A PR campaign needs to identify its target audience and create a campaign that focuses on them.
B An excellent PR agent creates press releases and work on contacting the media to create interest in a company, service, or product.
C An effective PR campaign takes time, something that most corporations don’t have.
D A good corporate PR team could identify those investors you may not have been able to find on your own.
E It is important to promote the corporate name and build an identity in the marketplace.
F A PR campaign is similar to a marketing campaign.
G For venture capital, it is extremely important to have a corporate PR team to handle the public attention.
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Read the article below about the importance of a name and the questions on the opposite page.
For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
The Importance of a Name
A name cannot make or break a product or company. It was not the name Edsel that doomed Ford’s ill-fated car brand: the letters IBM, and the words they stand for, were not the critical ingredient in IBM’s success. What matters is how well a company’s goods or services meet its customers’ needs.
Having said that, however, we contend that a well-chosen name can give a company a decided marketing edge over comparable competitors, and that the branding effect of a strong corporate name can be especially important for service companies. Why? Because in services the company name is the brand name.
Services do not lend themselves to individual branding the way tangible products do. Goods can be positioned and marketed with specific, appropriate brand names: Pampers, Alka Seltzer, Black flag. Consumers may be loyal to such brands without ever knowing that the goods came from Procter & Gamble, Miles Laboratories, and American Home Products. Although a service vendor may have a variety of offerings—first class, business class, and coach: or checking accounts and loan services—consumers tend to perceive all of them as components of a single brand. Think of such business as Avis, Federal Express, and holiday Inns, each conjures up an overall brand image. For this reason, selecting a name for a service organisation can be critical to a total marketing strategy, especially for new companies in very competitive markets and for companies expanding their range of services or their geographic reach.
Anyone can cite examples of successful companies with lackluster names: performance, after all, is primary. So how important, really, is a service brand name? The answer is that strong branding can accelerate market awareness and acceptance of a high-quality service, while weak branding can accelerate failure for a poorly conceived or delivered service.
It was widespread skepticism about the strategy that turned the name into a lightning rod for criticism. To be sure, one can find flaws with the name. When introduced, it was defined as a combination of “allegiance“ and “ aegis“, and the very fact that it needed to be explained—and its pronunciation make clear—signaled a problem. But this is hindsight. Had the strategy been sound and well executed, we obviously would not be citing Allegis as a flawed brand name. Federal Express furnishes a contrasting example. We can now say that this is a strong and appropriate brand identity: Express delineates the nature and speed of the service, and Federal suggests a far-flung, perhaps governmentally sanctioned enterprise. But without its superlative ability to track and deliver parcels, and without its courteous employees and its professional-looking uniforms, trucks, envelopes, and advertising, the Federal Express brand would not be an example of excellence. The name was part of an overall operating strategy backed up by a sophisticated, cohesive branding program.
Are there any hard-and-fast rules for naming a service company? Beyond avoiding obvious negative connotations, there are no absolute. A strong service brand should immediately identify the service supplier and distinguish it from competitors. The customers could recognise the service benefit instantly from the brand name and understand, use and recall it with ease. A service company will obtain more advantages if its name is broad enough to cover not just the organisation’s current business but also foreseeable expansions.
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Read the article below about the customer retention.
Choose the best word to fill each gap from A,B,C or D on the opposite page.
For each question(19-33), mark one letter(A, B,C or D)on your Answer Sheet.
There is an example at the beginning(0).
Customer Retention Is Made Possible by Internet Marketing
It is indeed true that customer retention is made possible by Internet marketing. The purpose of Internet marketing consists not only(0)A roping in new customers to the business but also retaining the existing customers. This is possible only if the firm【C1】______to some vital methods of customer【C2】______. Sales process doesnot end just by selling a product to a customer. On the other hand customer satisfaction and customer service are two vital【C3】______of Internet marketing.
Make the customer come back to your website again. This has been the【C4】______of Internet marketers over the years. How to make the customers come back to the business website again? There are two important ways of doing it. The customer should be shown【C5】______regard when he visits your business website for the first time.
He should be given all necessary information about the product and if needed, he should be【C6】______to try the product for free for a specific period of time.
Secondly he should be provided with customer service to a great【C7】______even without being asked for. Many customers in the【C8】______have responded very well to impeccable customer【C9】______. They certainly will come back to the business website to buy more and would【C10】______the product to others as well.
【C11】______of more profits through the base of existing customers is the goal of Internet marketing. Hence customer value cannot be overlooked. Customer relationship management is the key to success in Internet marketing.
Many Internet marketing【C12】______vie with one another in the aspect of customer relationship management. Hence it is【C13】______that customer retention is more important than the actual【C14】______of the product. It has been found recently that customer retention is made possible by Internet marketing【C15】______than offline marketing procedures.
Example:
A in B on C at D by
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Read the following ad on cultural awareness programme.
In most of the lines(34-45), there is one extra word. It either is grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
If a line is correct, write CORRECT on your Answer Sheet.
If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
The exercise begins with two examples(0 and 00).
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Cultural Awareness Programme
0 To succeed in today’s global market place, it is essential to learn of as much as possible
00 about culture in oversea markets. In the past, companies with international aspiration simply
【M1】familiarise themselves with any of differences in the legal system or in the procedures
【M2】used in the day-to-day business of import and export. Modem trade, however, demands more.
【M3】Today the company seeking in international success must also understand the people
【M4】who live and work in countries it deals with—how they think about, behave, and
【M5】do business. In short, today’s market leaders must acquire a greater cultural awareness.
【M6】Business people operating in foreign market often fail to consider that cultural differences
【M7】can result in a variety of approaches to everyday business activities such as the way in that
【M8】the cross-cultural team cooperates or how it conducts its meetings. The one of the main
【M9】benefits of investing in our cultural awareness programs is that they can help you out to fully
【M10】exploit your business potential, leaving you better have placed to succeed. Our cultural
【M11】awareness training seminars will demonstrate the importance of taking into account on how
【M12】other nationalities think and behave well and how they might see you. We can also help you develop the skills you need to construct effective working relationship and overcome difficulties that may arise when working with colleagues or clients from different nationalities and cultures.
